Don’t Try to Go it Alone. The myths and realities of what it takes to run a successful on-line business
We have a myth about the entrepreneur — that he (and in the myth, it’s always a “he”) is an insane risk taker, that he has magical powers to see a future no one else can see, and that he listens to nothing and no one but his own gut.
This is about as realistic as telling you you can learn everything about business and marketing by going to Hogwarts.
There’s no such thing as wizards...
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